Market Overview
The provision of infrastructure and support services tends either to be targeted at:
· Large Companies – who engage full-time
specialist IT teams
· The Individual – who buys products as
and when required
This has created two crowded markets, with product-producers, consultants and experts
lining up to supply client need.
The Opportunity
Mid tier businesses have a different set of requirements.
They lack the budget to employ full-time specialist IT teams. But their needs are too complex to rely on the purchase
of specific products on a one-off basis.
Specifically, our clients fall into one or more of the following bands:
·
Small
but profitable and looking to grow.
·
Owner
operated with a slim decision making tree.
·
Time
poor and with pressing implementation deadlines.
·
Looking
to pay small amounts regularly rather than one huge lump.
· Happy to outsource technical skills to professionals
We provide products, services and systems to these companies on a consultancy
basis. Often rather than just the right system, this involves sourcing the right person for the client’s
specific requirement.